For the true beginners, SEO (Search Engine Optimization) is the formatting and structuring of web pages to maximize value within a search engine’s algorithm for ranking web pages according to the search query.
For the nuanced appliers of SEO, it’s an juggling act of managing links, content, metadata, structure, schema, canonicalization, and about 800+ other points on the algorithms.
For us, it’s an art we’ve been perfecting for over a decade.