Once outreach and branding strategy have been established, it’s vital to understand the how, where, why, and who of the people your business is drawing. Those can all be accomplished through a detailed analytics system set up throughout your digital presence.
Utilize Google for search trends, Facebook for demographic data, and Yelp for local competition can all be revealing about who the current target is, and if those people responding your business are going to help the business to grow, or if messaging needs to be expanded.