Very general search queries like “assisted living near me” or “best assisted living facilities” are beginning to be dominated by directories. A site, due to the links, is difficult to outrank with SEO.
However, utilizing a tool like PPC, allows assisted living communities to appear above the various directories, and target (with great accuracy) locations that draw more qualified leads.
Utilizing a portion of marketing budget with PPC campaigns is necessary to complete search engine coverage for brand name, location-based searches, and general service searches.