A key optimization for SEO is utilizing the metadata, which shows on Google searches, to focus to specific keywords.
After researching the types of keywords utilized by their potential customer, we can start the structure the pages in the site to mirror the keywords used by customers.
There is a 73% increase in clicks when metadata wording matches that of the searcher – people love to see that exact match response!
We utilize the page title, URL, and meta description to reinforce keywords. We chose this format for Prestige Care: